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Reasons Why a Logo is Important

So, why is a logo important?

When you’re considering all of the factors that go into building a business, Having a professional logo is an integral part of making your business brand a successful one with positive referrals.

  • It Grabs Attention

    Make customers attention spans as short as possible.
    A logo quickly grab viewers’ attention and communicate a business core values in an interesting way. The short attention span causes consumers to judge your business by its appearance, which works to your advantage, only if you have a solid professional logo to speak for your company.

  • It Makes a Strong First Impression

    You have one chance to get this right by contacting us for a logo design in Nairobi, Kenya.
    A logo is a company’s first introduction to consumers. If designed well, it can stimulate the interest of any potential customer and invite them to learn more about the company.

    This first impression is your way to immediately communicate ownership over the services and products the company sell to a potential customer.

    Do you offer professional design services? Is your printing services unique?  Your logo introduces your company as an authority in your professional space from the appearance.

  • It Fosters Brand Loyalty

    Most customers crave consistency. As business brand grows, the business logo also become more familiar to many potential clients, this familiarity creates customers confidence and business trustworthy.

    Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly ready to buy. Why? Because with Nike apparel, you know you’re in safe hands; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow.

    Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.

    Get in touch for a professional Business Logo Design in Nairobi Kenya.

  • Its Memorable

    Your logo leads the horse (your audience) to water (your company).

    Logos are a point of identification; they’re the very basic symbol that potential customers use to recognize and connect to your brand.
    Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

    A good logo is a visual, aesthetically pleasing element and triggers any positive recall about your brand that the business text name cannot.
    Most clients will likely forget the name of your business but immediately remembers whey they associates your logo with their memories of your brand.

  • It separates your business from competitors

    A well-designed company logo tells consumers why your business is unique, communicates company’s backgrond and what it does. With proper fonts, icons and color combination, it conveys values and makes your company stands out amongst your competitors.

  • Your audience expects it

    Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

    If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

  • It’s the Foundation of Your Brand Identity

    Successful branding is about telling a story that will influence customers’ emotions – plain and simple.

    And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

    Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

    These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

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