Phone: +254 724 668 603, +254 733 668 603 Email:
Phone: +254 724 668 603, +254 733 668 603 Email:
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Logo design process

Logo design process followed to achieve effective logo design

Professional logos design in Kenya is a process that needs to be effectively followed for better results. It requires research, thought, and inclusivity to ensure the final logo design stands out.

Below are the key steps followed in the logo design process:

  1. Create a logo design brief.
    For a better and perfect logo design service, we ask you questions about your business, competition and target audience for better understanding.
    A list of goals to be met is highlighted, and agreement is made before execution starts.
  2. Business research
    Research is one of the most important areas of any design process. We will research and study your company, its history and competition, as well as the groups and individuals you aim to target, in order to understand the challenges faced, and the solutions needed in order to design a logo that represents the uniqueness of the company or product. 
  3. Generating ideas and designs
    Potential ideas are generated at this stage of the logo design process. Once ideas have been explored on paper, I will begin to work on the designs using a design program, to produce an artwork. 
  4. Logo designs review
    Once designs are ready to be presented, an image file of the logo created is created as a document along with a support note to explain the logo design decisions made.

    A mockup of business cards, letterhead, and more is shared to help understand and visualize how the logo will look in real-life use. Reviews and changes are shared and made where necessary to improve the logo design.

  5. Final design delivery
    Once a design has been selected and refined, it is packaged and delivered in PDF file format. We also assist to design and print additional items, such as stationery, brochures or other marketing material, that you may require to launch your new identity.

Looking for a logo design services in Kenya?

Get in touch with Colormate Media today to discuss your project!
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